The history of travel is as old as Humankind, unlike the history of travelling for pleasure which may be said to date from the late XIX century. More recent still is mass travel: thousands and millions of people moving around the planet to spend a few days’ holidays in a town, city or region far from their habitual residence place.

Apart from its social, economic and environmental impact, one the consequences of this phenomenon is the need we feel to show we are different, to avoid being (mis)taken for a “mere” tourists.